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New, Old, Simple, Easy… Shifting from words to experience
Over the last few weeks I have noticed an interesting trend. Or maybe it’s been around and I just didn’t notice it until I was confronted by it. So, what’s the trend you may be wondering? Well it goes...
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Galileo and the Importance of Integrated Marketing Communications
You might be wondering what an Italian physicist, mathematician, astronomer, and philosopher has to do with integrated marketing communications (IMC). Well, I consider Galileo a dot connector and...
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Where have all the references gone?
I don’t know if you’ve notice, but over the past few weeks I’ve been commenting on Twitter about self-promotion and the need to bring it back. With the impetus of social media being towards limited,...
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Failed Icon
Failed icon. Sounds like dismal hook to hang one’s hat on doesn’t it? Especially given that most of us have such an aversion to failure in life and business—or even being associated to failure in any...
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Marketers, It’s Time To Rethink Target Market Segmentation
Market segmentation as you know it has become more complicated today than ever before. Capturing data in CRM systems, doing primary research, etc. all help, but the ways of segmenting we’ve learned...
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